Growth Continues: HotelSpecials strengthens position in German market
Haarlem, February 8, 2017 – Due to the continued increase in bookings on the German label HotelSpecials.de and the great potential in the German hotel market, HotelSpecials has decided to open a new office in Berlin.
New office in Berlin: Closer to hotel partners
HotelSpecials has been active in the German market since 2014 and will be opening a new office in Germany in order to strengthen its position in the German market. According to CEO Remco Hofstede, this decision is the next logical step: “our growth has been fastest in the German market and we have enormous potential ahead of us.” By working with local account managers, HotelSpecials will intensify cooperation with hotel partners and continue to expand. The Berlin office will initially focus on Northern Germany, while Western Germany will be managed from the head office in Haarlem.
Germany as a holiday destination offers huge potential: targeted growth of 50%
For German holiday makers, the demand for a holiday at home is significant. Wider availability in Germany makes this option even more attractive. “Right now, 15% of our turnover is generated by the German label,” says CEO Remco Hofstede, “ and in 2016, the number of bookings on the Belgian label was overtaken by the German label.” Dutch holiday makers also frequently visit Germany, with city trips to Berlin, Hamburg and Cologne becoming increasingly popular. HotelSpecials hopes to partner with 700 new hotels in the German-speaking region over the next year. In 2016, the number of bookings in Germany increased by 50% and the same growth is expected for 2017.
HotelSpecials was founded in 2002 and is part of BookerZzz. The company consists of the following labels: HotelsSpecials.nl, HotelSpecials.be, HotelSpecials.de, HotelSpecials.at and HotelSpecials.se. The booking company works closely with many hotels in the Benelux, Germany, France, Austria and Scandinavia and the number of partners is growing daily. The success of HotelSpecials lies in the name: every hotel stay includes something special, from a free dinner to a free night.